Designing the Future of Ecommerce at Amazon

The perspective of Amazon Lead XR AI Designer Xiaobi Iris Pan

In this interview, Amazon lead designer Xiaobi (Iris) Pan shares how AI and AR are transforming e-commerce. From challenges in building conversational AI assistants to designing immersive AR shopping experiences, Irir discusses the balance between technical constraints, user expectations, and brand engagement. She also explores the future of wearable AI, physical-digital interactions, and the evolving role of design in human-centred technology.

Before getting into the interview, I wanted to quickly introduce you to today’s sponsor Gracia AI. Gracia AI is the only app that allows you to experience Gaussian Splatting volumetric videos on a standalone headset, either in VR or MR.

It is a truly impressive experience and I recommend you to try it out right now on your Quest or PC-powered headset.