The Future of AR: Lessons from Snap’s Creative Studio
In this interview, Andrew Seleznov, Head of AR Production at Snap’s Arcadia, shares his perspective on what makes an AR experience successful, how brands measure impact, and the evolving role of AI in production workflows. He discusses collaborations with global brands like Nike and NYX, the unique opportunities for freelancers, and why AR spectacles represent a crucial investment in the future.
Before getting into the interview, I wanted to quickly introduce you to today’s sponsor Gracia AI. Gracia AI is the only app that allows you to experience Gaussian Splatting volumetric videos on a standalone headset, either in VR or MR.
It is a truly impressive experience and I recommend you to try it out right now on your Quest or PC-powered headset.