XR AI Spotlight

XR AI Spotlight

What It Takes to Put VR on Rollercoasters 🎢

"We started in 2017 and since then we deployed VR to millions of visitors per year"

Gabriele Romagnoli's avatar
Gabriele Romagnoli
Jul 29, 2025
∙ Paid

In this interview, Marcus Ernst, project manager at Mack One shares how he and his team brought XR to life in Europa Park, the second largest theme park in Europe. From the challenges of strapping VR to a roller coaster to building scalable free-roaming experiences, Marcus dives deep into what it takes to balance storytelling, technology, and operational efficiency at scale.

Before getting into the interview, I wanted to quickly introduce you to today’s sponsor Gracia AI. Gracia AI is the only app that allows you to experience Gaussian Splatting volumetric videos on a standalone headset, either in VR or MR.

It is a truly impressive experience and I recommend you to try it out right now on your Quest or PC-powered headset.

Try Gracia AI

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